5 Lessons Learned From Starting A Food Company During A Pandemic

Last year was challenging and transformative for the world. For 4 sisters, it was the birth of a dessert delivery business. Puff Puff Ministry’s founders share lessons learnt from starting a food delivery business.

(From L-R): Marianna, Lola, Fola, Yossie

(From L-R): Marianna, Lola, Fola, Yossie

Heavily-inspired by their mother’s recipe, August 2020 saw the launch of Puff Puff Ministry. The sweet dough Nigerian snacks were brought to life by four British-Nigerian sisters, Marianne, Lola, Fola & Yossie. As the sisters celebrate their 1 year anniversary, they share some of their valuable lessons. (Here’s a link to their interview with Essie Eats)

Don’t compare your business to someone else’s. There are enough people in the world. If you have something unique and you believe in it, give it time and make sure you’re targeting the right people.
— Fola, Urban Planning, Undergraduate
Be adaptable. Everything that could possibly go wrong will go wrong. So, you just have to embrace that. When things go wrong take the lesson, and move on, and see where you can change your game plan.
— Marianne, Communications specialist
Business is hard, know your core values. You’re always on. When it gets tough you need to go back to your core, you have to ask why am I doing this? For us, we’re doing this for our legacy, that’s what keeps us going.
— Yossie, Digital Marketing Expert
Be a radical thinker. Innovate. If you don’t innovate, your business is dead.
— Mama
Do it afraid. I’m probably the most apprehensive person in the team, but I’ve learnt to just do it afraid.
— Lola, Logistics expert
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Puff Puff Ministry: Migration, food and sisterhood